This week’s Baltimore Building from the Week from Dr. John Breihan is the iconic Bromo Seltzer Tower. After you learn a bit about the building, you can see it in person and pick up a few holiday gifts at The Shop at Bromo selling an assorted collection of original arts and crafts by local artisans from now through Saturday, January 8, 2011.

Baltimore’s favorite Beaux-Arts building is modeled on the tower of the fortified medieval Palazzo Vecchio in Florence, begun in 1299. Just over six hundred years later, Captain Isaac E. Emerson, a Baltimore pharmacist, visited Florence and determined to bring a bit of it back to his home town. He had the means to do so because of the success of Bromo-Seltzer, a fizzy cure for various forms of overindulgence. In 1911, he commissioned a replica tower, 20 feet shorter than the original, to be attached to the six-story plant of the Emerson Chemical Co. Unlike the tower in Florence, this was of modern steel-framed construction and equipped with an elevator; its wall were pierced by numerous windows, giving Bromo-Seltzer executives sweeping views over downtown Baltimore.

In 1936, the revolving 30-foot Bromo-Seltzer bottle atop the building (another deviation from the Florentine original) was removed due to structural cracks. In the 1970s, the old selzer plant was demolished and replaced by a brutalist fire station but the huge Bromo Selzer clock still remains and, in 2007, the tower was remodeled for artists’ studios. In its uniqueness and varied history the Bromo Tower symbolizes the successes of historic preservation in Baltimore.

This week’s Baltimore Building of the Week could go by many different names. It began as the Baltimore Trust Company but was later known as the Maryland National Bank, Nations Bank and at the present the Bank of America Building–

Besides college campuses, the Beaux-Arts combination of the historical Gothic style and modern technology was very popular for skyscrapers. Some, like the Woolworth Building in New York or the Chicago Tribune tower, were directly modeled on medieval precedent – just enormously taller. Other early 20th-century skyscrapers combined Gothic verticality with streamlined decorations derived from the new airplane and automobile industries. New York’s Chrysler Building is a prime example. Its contemporary in Baltimore, originally the Baltimore Trust Co., leans more to Gothic than to Art Deco, especially in its cavernous banking floor. At 34 stories and 509 feet, it was Baltimore’s tallest building for a generation before being edged out by I.M. Pei’s USF&G tower, 529 feet. Baltimore Trust went bankrupt in the Great Depression, but a succession of banks have maintained this crowning spire of the Baltimore skyline.

This week’s Baltimore Building of the Week from Dr. John Breihan, the Hansa Haus at Redwood and Charles Streets, is right next door to last week’s building– the Savings Bank of Baltimore. The Hansa Haus reflects both Baltimore’s rich German heritage and the history of immigration into Locust Point as the former Baltimore office of the North German Lloyd Steamship Company–

A favorite Beaux-Arts era historical-revival building housed the Baltimore offices of the North German Lloyd Steamship Company, a decidedly up-to-date modern enterprise when this building was erected in 1912. Its site, adjacent to the Baltimore Savings Bank (see last week) testified to the importance of German immigration to Baltimore in the early 20th century. To prevent said immigrants from being too homesick, Hansa Haus resembled a half-timbered 16th-century German Rathaus, perhaps the Zwicken in Halberstadt. Originally coats of arms of the cities in the Hanseatic League decorated the upper floor. Since the departure of the steamship line, Hansa Haus has had a variety of uses; it remains a challenge to sympathetic re-use.